As of last week, ESPN was returning to my good graces for their tremendous coverage of the 2010 FIFA World Cup (trademark.) For a while I was willing to forget the fact that Joe Morgan and John Kruk were still in their employ, but the bullshit charade revolving LeBron James completely killed any good momentum they gained in my relatively forgiving heart. ESPN did just about everything wrong, from fanning LeBron's massive ego to undermining their own program by reporting earlier in the day that he was going to join The Heat. Here is the NBA, a league that is a step below NASCAR in my interest level garnering this ridiculous amount of attention to the point where ESPN was willing to analyze James' bowel movements to see if they would provide clues as to where he'd end up.
Unfortunately for sports fans, ESPN operates like Microsoft did in it's heyday, buying up as many competitors as it can so they can ultimately rule the sports tabloid world. It would be nice if Rupert Murdoch's foray into the sports broadcasting world didn't come so late, but it did and until then we're stuck with the four letter word.