What incentive is there for Oliver Luck to talk?

I really can't figure out why West Virginia athletic director Oliver Luck has taken it on his shoulders to be the only person in the conference in a position of power who is willing to say anything.  He has basically been saying "I'm not allowed to say anything, but I'm going to talk about Villanova anyways."   His willingness to defy what seems to be a clear order from Providence is an extension of his middle finger to the Big East administrators, particularly John Marinatto.

As you can tell from Luck's comments, he isn't much of a fan of Villanova joining;

"There are two sort of questions I think that people have," Luck said.  "One is really what are the facilities that Villanova is able to use and how do those fit into the Big East with what we have now with our football schools.  Are those really at a level that are BCS, automatic qualifier appropriate for a conference like ours?  I think that's the first question and obviously the conference didn't feel quite comfortable with all the information regarding what I would call the infrastructure question."

I would like to point out to Oliver Luck that the ACC, (a conference that I'm sure WVU would jump at the opportunity to join if invited,) has two stadiums with capacities of less than 35,000, (Duke and Wake Forest,) and the SEC, (which Luck would blow his load if he was invited to,) has one with a capacity of less than 40,000, (Vanderbilt,) and none of these conference's statuses as an automatic qualifier are in doubt.  The fact is that PPL should be viewed as an asset, because it would instantly become the stadium in the conference with the nicest amenities, and as the former GM of the Houston Dynamo, Oliver Luck should know that these soccer stadiums are first class facilities, and a 30,000 seat all-seater PPL park will likely be one of the conference's nicest stadiums.

He went on to say:

"When we talk about adding a 10th member, the question is what does that 10th member bring and what are the other options, quite honestly," Luck continued. "It's sort of like buying a car, you don't go and just look at one model.  You look around and say what are the different options, what are the different prices, and what are the plusses and minuses?  I think a lot of schools were interested in having a better sense of what other possibilities would be out there."

This is funny because I didn't know that people from West Virginia had cars Luck is making it abundantly clear that he, and his university fancy themselves as "big time".  I'm sorry Mr. Luck, but who are you going to add that won't make the conference something big and unwieldy? So please Mr. Luck, get off your high horse, step into the real world, and stop being such an elitist dick, because no one is forgetting the fact that YOU'RE IN WEST VIRGINIA!